3. Pencil Pencil is an AI-driven creative tool designed for marketers who want to generate high-converting ads for platf
Published on August 19, 2025
3. Pencil
Pencil is an AI-driven creative tool designed for marketers who want to generate high-converting ads for platforms like social media, Google, and display banners. What sets Pencil apart is its ability to predict ad performance based on a huge database of past campaigns.
How It Works:
- Create an account and upload your brand assets.
- Choose the type of ad you want to create (social media, Google ads).
- Generate ads, complete with copy and visuals, optimized for your audience.
- Adjust based on predicted performance and tweak until you're satisfied.
Pricing:
- Basic Plan: $14/month for 50 monthly generations.
- Pro Plan: Custom pricing.
Why It’s Great: Pencil’s predictive performance feature helps you optimize ads before launching, ensuring your campaigns are more effective from the start.
4. Smartly.io
Smartly.io is a robust creative management platform designed to streamline the creation, management, and optimization of ads across multiple platforms. It’s ideal for larger organizations looking to manage ad campaigns at scale, particularly on Facebook, Instagram, TikTok, and more.